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Nothing in today’s chaotic tourism, travel and hospitality environment stays the same long enough… Exploiting recent marketing and management advances is a significant challenge for all stakeholders in the private or the public sector and has been strongly linked with success. The search for success through exploiting advances in management and marketing is always with us, the world is changing constantly, and the impacts of change are critical for tourism, travel and hospitality. Success may generate even more advances, both at macro-environmental and micro-environmental level. Advances can be small-scale or large-scale. Advances in hospitality, tourism and travel can also be seen as a constant revolution, having an impact on political, social, cultural, technological and economic environments. Hence, any stakeholder, industry practitioner, educator or researcher, is facing questions like:

  • How to exploit advances?
  • How to shape advances?
  • How to manage advances?
  • How to optimize advances?
  • How to survive with advances?
  • How to teach advances?
  • How to research advances?

The 2nd Advances in Hospitality and Tourism Marketing & Management (AHTMM) Conference aimed at providing answers to all previous questions! In this vein, the research track of this conference explored a wide range of topics related to hospitality and tourism, including the following: Marketing; Management; Human Resources; Education and Training; Information Technology and e-Business; Finance & Economics; Service Quality; Operations Management; Leisure, Sports & Events; Catering, Restaurant, Food & Beverage; Tourism Planning & Development; Destination Management; Regional Development; Alternative Forms of Tourism; Sustainable Development; Transportation & Travel; Gastronomy and Wine Tourism; Heritage and Culture Tourism; Religious Tourism; and, Gay and Lesbian Tourism.

During the last months, we received a record number of 482 academic manuscripts; all of them were double-blind reviewed, resulting to just 296 manuscripts being accepted either as refereed full papers or as refereed short papers. The quality of the vast majority of submissions was high, and we wish to thank all authors that submitted their work for reviewing.

The conference organizers - namely, the Alexander Technological Institute of Thessaloniki, the Democritus University of Thrace, the Washington State University and the Research Institute for Tourism - are proud to host this outstanding conference at Corfu in Greece, the 31st of May to the 3rd of June 2012. We have tried to assemble an interesting and varied conference program, with a high quality scientific research track through 37 parallel sessions, cutting-edge keynote speakers, a Doctoral workshop, and unforgettable gastronomic experiences and social activities at Corfu, a city designated by UNESCO as a World Heritage Site.

We are pleased that you decided to join us for the 2nd AHTMM Conference and on behalf of the Organizing and the Scientific Committees, we hope you will enjoy attending the conference and wish you to have an unforgettable stay at Corfu.

Evangelos Christou
Alexander Technological Institute of Thessaloniki

Dionysios Chionis
Democritus University of Thrace

Dogan Gursoy
Washington State University

Marianna Sigala
University of the Aegean







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